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Get FREE … Stay FREE | Financial Empowerment

In honor of Juneteenth, a historic symbol of emancipation and freedom for enslaved individuals across the United States, we invite you to embark on a special edition of the FREE Challenge. Juneteenth represents the triumph over oppression and the ongoing pursuit of justice and equality.

It is more important than ever for marginalized communities, especially people of color under 40, to gain and maintain financial freedom. Economic empowerment serves as a pathway to liberation, enabling individuals to break free from systemic barriers and build a future filled with opportunity and abundance. Juneteenth serves as a powerful reminder of the importance of demanding financial freedom for all, as we continue to dismantle the economic inequities that persist.

F | Focused and Fearless Financial Planning

Fearlessly plan your financial future and embrace abundance.

The Facts

According to the McKinsey report, Black-owned businesses have experienced a remarkable growth rate of 30% over the past decade. This growth signifies the economic potential and impact of Black entrepreneurship (McKinsey, 2020).

The report highlights that improving access to financial planning services and resources can help bridge the racial wealth gap. By fearlessly focusing on financial planning, individuals can better manage their finances, build assets, and create a solid foundation for economic empowerment (McKinsey, 2020).

The Call to Action

Take charge of your financial future with focus and fearlessness! Create a budget and financial plan that sets you on the path to success.

The Affirmation I am empowered to navigate my financial journey with clarity, confidence, and fearlessness. Together, we can achieve financial independence!


R | Recommit to Ongoing Learning and Networking

Cultivate growth through continuous learning and meaningful connections.

The Facts

The McKinsey report emphasizes the importance of networking for Black professionals. Actively engaging in networking opportunities increases the likelihood of career advancement, promotions, and access to new opportunities (McKinsey, 2020).

Ongoing learning is crucial for personal and professional growth. The report suggests that investing in education and continuous skill development can lead to better job prospects and higher earnings potential for Black individuals (McKinsey, 2020).

The Call to Action

Unlock your potential through ongoing learning and networking. Dedicate time to develop new skills and foster valuable connections.

The Affirmation I am committed to continuous growth, expanding my knowledge, and nurturing a network that propels me towards success and fulfillment. Together, we can reach new heights!


E | Exercise Individual and Collective Economic Buying Power

Amplify your impact through conscious economic choices.

The Facts

Supporting Black-owned businesses can have a significant economic impact. The report reveals that if consumers increased their spending at Black-owned businesses by just 1%, it could create up to 1 million new jobs and generate billions in economic impact (McKinsey, 2020).

The report also emphasizes the importance of conscious consumption and intentionally supporting BIPOC-owned businesses. By exercising our individual and collective economic buying power, we contribute to building a more inclusive economy that uplifts marginalized communities (McKinsey, 2020).

The Call to Action

Harness the power of your individual and collective economic buying power! Support BIPOC-owned businesses and contribute to an inclusive economy that uplifts communities.

The Affirmation I am empowered to exercise my economic buying power, creating positive change and uplifting BIPOC businesses and communities. Together, we can build an equitable future!


E | Expect Equity as the Baseline of our Economy

Advocate for a fair and inclusive future for all.

The Facts

The McKinsey report highlights that achieving racial equity could potentially add $1.5 trillion to the US GDP by 2028. This underscores the economic benefits of creating a fair and inclusive economy for all (McKinsey, 2020).

Equity is not only a moral imperative but also an economic imperative. The report demonstrates that closing the racial wealth gap and promoting equity can lead to significant economic growth and prosperity for individuals and society as a whole (McKinsey, 2020).

The Call to Action

Join the movement for equity! Stand up for fairness and inclusivity in all aspects of society. Demand equity as the baseline of our economy.

The Affirmation I expect and demand an economy that embraces and upholds equity as the foundation, promoting fairness and inclusivity for all. Together, we can create a better future!

By fearlessly focusing on financial planning, recommitting to ongoing learning and networking, exercising our economic buying power, and expecting equity as the baseline of our economy, we can drive positive change and empower people of color under 40. Let's be clear about the impact we can make and work together towards a more inclusive and prosperous future.

Join us in this journey as we seize the significance of Juneteenth and channel its energy towards our collective pursuit of financial liberation. Let's commemorate the past, demand financial freedom for the present, and build a brighter future for generations to come. Together, we can break the chains of financial oppression and create lasting change.



McKinsey & Company. (2020). The Economic State of Black America: What is and What Could Be. Retrieved from


Jeffery Wallace

President & CEO


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