Lisa Cleary

Strategy and Impact Committee

Chief Executive Officer, Swrve

Lisa Cleary, Chief Executive Officer at Swrve that specializes in Mobile Marketing Automation and Engagement. An established industry leader, Lisa has a wealth of experience managing product for leading players in the marketing tech space including Adobe and DemandBase. Innovative leader focused on products that simplify complex technology for non-technical users—specialized in pivoting and fixing existing products and teams, or building them from scratch. Expertise in B2B martech SaaS products with data/analytic cores, and B2C apps and hardware for video, photo and e-commerce. Shaped successful products and teams that have led to 5 acquisitions and 1 IPO, plus big-company stints at Adobe, Oracle and Cisco. Strong background honing product/market fit grounded in business and user analysis. Co-inventor on 18 patents with multiple engineering and design teams. 2015 Award for Most Powerful and Influential Women in California.

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