Lisa Cleary, Chief Executive Officer at Swrve that specializes in Mobile Marketing Automation and Engagement. An established industry leader, Lisa has a wealth of experience managing product for leading players in the marketing tech space including Adobe and DemandBase. Innovative leader focused on products that simplify complex technology for non-technical users—specialized in pivoting and fixing existing products and teams, or building them from scratch. Expertise in B2B martech SaaS products with data/analytic cores, and B2C apps and hardware for video, photo and e-commerce. Shaped successful products and teams that have led to 5 acquisitions and 1 IPO, plus big-company stints at Adobe, Oracle and Cisco. Strong background honing product/market fit grounded in business and user analysis. Co-inventor on 18 patents with multiple engineering and design teams. 2015 Award for Most Powerful and Influential Women in California.